Rizwan Buttar Chief Innovation Officer of Pharma Trax delivered a keynote speech on Traceability Initiatives for Pharmaceutical products to achieve patient safety during 5^th Pharma conference 2018 held at Lahore Expo Center. Explained the benefits of 2D Bar -Codes to solve issues like recall management, counterfeiting and supply chain visibility of pharmaceutical products. Explained multi-level serialization and aggregation system from pallet to container, enabling 360 Degree Supply Chain Visibility. How without opening the packaging, companies can get access to unique item level data of all contents and share it with relevant stakeholders.

Rizwan Buttar Chief Innovation Officer Zauq Group explaining pharma trace-ability solution.

CEO DRAP (Drug regulatory Authority of Pakistan) Shaikh Akhter Hussain inaugurated the 5th International Pharma Convention and 14th Health Asia Pharmaceutical exhibition. He was chief guest while Governor of Punjab Muhammad Rafique Rajwana was guest of honor DDG Lahore Asim Rauf also attended the auspicious occasion.

Inaugural ceremony.

While talking to the audience at conference Dr. Shaikh Akhter Hussain expressed his vision for Drap and Drap efforts for access of quality medicine to the public. He was of the view that Drap mission is to ensure availability of quality medicine to people of Pakistan. Drap formulated a special task force nationwide to curb the elements involved in manufacturing of spurious or unregistered medicines in light of Supreme Court orders he told.

Dr. Shaikh Akhter Hussain expressed his vision for Drap and Drap efforts for access of quality medicine to the public.

DDG Lahore Asim Rauf Sahib also addressed the audience that under dynamic leadership of Dr. Shaikh Akhter Hussain and implementation of expression of his vision. They are working day and night for national interest and for improvement in the Pharma sector.

DDG Lahore Asim Rauf Sahib also addressed the audience.

Later Shaikh Akhter Hussain and Asim Rauf welcomed Governor of Punjab Muhammad Rafique Rajwana and visited the stalls of various exhibitors with Governor.
On this occasion senior leadership of PPMA (Pakistan Pharmaceuticals Manufacturers Association) Mian Khalid Misbah ur Rehman (Popular Chemical Works), Faisal Khokhar (Remington Pharma), Zahid Saeed (Indus Pharma), Asad Shuja (Schazoo), Kaiser Waheed (Medisure Laboratories Pakistan), Haseeb Khan (HARMANN Pharmaceuticals), Khawaja Shahzed Akram (Mass Pharma), Hamid Raza (Neutro Pharma),. Mr. Uzair Nagra (Medisearch Pharma) welcomed regulator’s vision and vowed to work together to achieve an improved healthcare eco system.

Panel discussion.

Implementation of GS1 Barcoding standards required by Drug Regulatory Authority of Pakistan-DRAP, the most advanced digital solution of tracking, tracing and verifying pharmaceutical products in supply chain used worldwide. When used in true spirit; with serialized and aggregated Retail and Shipping Packages All stake holders from Transportation, Warehousing, Pharmacies, Hospitals and Patients to regulators can benefit from a digitized, machine readable and smarter supply chain.

Implementation of GS1 bar-coding.

Benefits include but not limit to;

• Patient Safety
  2) Traceability of Drugs
  3) Drugs Ownership Visibility
  4) Drugs Visibility in Supply Chain
  5) Obsolesce Management
  6) From Manufacturer till End consumer Transparency of material Flow
  7) Multi Location Warehousing Stock visibility
  8) Lean Inventory Management
  9) Recall Effectiveness – Quarantine
  10) Geographical Analysis / Control
  11) Rational Drug Use
  12) Medication Errors
  13) Point of Care – Analysis – Alerts – AI
  14) Right Dose – Right Drug – Right Route
  15) Counterfeit Drugs Detection

Conference concluded on a positive note to solve health related issues using innovative solutions and international standards. Rizwan Buttar presented how Zauq Group and Pharma Trax can build capacity and train the industry to be compatible with mHealth (Mobile Health) and Smart Health Initiatives. Delegates of local and foreign companies were also present at this occasion along Healthcare practitioners from Public, Private Hospitals attended this conference, and co-located exhibition and much appreciated the road map and vision.

Conference concluded on a positive note to solve health related issues using innovative solutions and international standards.